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Brief

Butterflymama

Think that Studio RTP can’t get their bohemian on? Think again. We’re so Boho it’s not even funny. Butterfly Mama offers natural style with a conscience, meaning they offer free-spirited boho style clothing, jewelry and accessories. Working directly with the owner, Ali, was a great experience. Her passion for the company helped drive the design of the site so that we could represent the company and their efforts in a visual way. The natural feel to the artwork throughout the site really worked to match the bohemian style of their products. The responsive design was integrated into the BigCommerce shopping cart and content management system (CMS), which provides Ali with the ability to offer full-fledged eCommerce while still providing her with the ability to jump in and make her own content adjustments. With no experience in HTML website programming, Ali is able to change product pricing, product descriptions, product images, static content, product attributes, and so much more. The ability to run away with some creative freedom was incredibly refreshing on this project and we very fortunate to be a part of Butterfly Mama’s growth.