YoBa Studio is a Raleigh-based hot yoga studio and barre. Studio RTP has been privileged to work with them since their inception by designing their brand, logo and website. YoBa Studio wanted the logo to represent health, yoga, balance, and power. Initially, the goal was to create a logo that included a sweat drop and/or a flame to represent the 'hot' in 'hot yoga'. However, upon further experimentation, we found that the painterly style of the circle around the name YoBa, along with the artistic font used for the company named and finally coupled with the modern font used in 'Hot Yoga and Barre' was a strong approach to appropriately representing the uniqueness of the YoBa brand.