Studio RTP was chosen to design a new logo for a computer networking company in Cleveland, Ohio. The company’s tagline is “Networking Solutions to Help Your Business Grow” and we were given the opportunity to play off of that concept with the design of their new logo. Green Line Computer Service is also preparing to donate a portion of their profits to environmental causes as a part of their commitment to the social responsibility of giving back to the community that supports them. Read More
Agent 18, seller of innovative, premium protection accessories for iPods, iPhones, Macs, laptops, Zunes, & other electronics used Studio RTP for their recent email newsletter template. I was very excited to take on this client. The company seems very energetic and excited about what they do and sell which is always refreshing! I recommend checking out their website if you’re in the market for any of these accessories! Read More
HubSpot is offering a free webinar to help teach how to harness the power of social media - Facebook, Twitter, LinkedIn, and other networking sites - to get found by more prospects and generate sales leads for your business. Social media can be a powerful channel to attract website visitors and leads while building thought leadership for your company. Click Here to Register. Read More
This sounds pretty cool. I haven’t checked it out yet, but I’ll definitely sign up for Season Tickets for the 2010 season (for free!) So here’s how it works: Two competitors exchange a file back and forth in real time and add their own unique embellishment. Each designer/animator/illustrator/or pretty much any artist gets 15 minutes to complete a “volley” and then post their edition to the site live. Read More
Make a commitment and stick to it.
Far to often companies make the decision to “go for it” with Facebook, Twitter, LinkedIn, etc. Their initial intentions are good, but then they sort of let the motivation subside. You’ll notice great, resourceful articles posted almost daily and then that reduces to one post a month followed by none at all. Utilizing the free tools and features of the social networking tools is a great idea, but if you decide to do it, be sure and see it through.
If your main purpose is to make a direct sale, this isn’t the place. These tools can be a great resource to facilitate a sale, but not a place to directly sell. If you use this as a way to interrupt people on their day to day lives without providing any interesting or useful information - you will lose your following almost immediately. I’m sure if you ask around, you won’t find anyone who has purchased anything from a company directly off of Twitter. More than likely, the company offered something resourceful (like a Top 5 list) and they wondered around the site from there.
The whole purpose of using these tools is to engage other users (and potential customers) into interaction with your company. Obviously you don’t want to accept a comment that was written with malicious intent, but give your audience the ability to be creative. If they have something to offer up, don’t be afraid to post it. You never know what new ideas this may trigger from another follower or even yourself.
Beg for participation, comments, feedback, suggestions, etc.
Social networking is a multi-channel device. As soon as you try to treat it as a way for you to distribute information or advertise, you are essentially removing the purpose of the tool and you will lose follower. Don’t treat your Facebook page, Twitter account or blog as a one-way road. Give your customers the opportunity to trade secrets, share ideas and be creative. Engagement with them is key.
Keep your postings short and concise.
In this information rich day and age, people bore easily. Make your point, stay focused and keep the post short. If you have four thoughts, make four posts (each on a different day of course). It is a much better idea to keep the information you’re looking to share in small, easy-to-digest chunks rather than a rambling post about multiple thoughts. That being said, I’ll wrap this up!
This is great news for web designers and developers. Apparently most every major browser is gearing up to support the ability to link to a font via a URL within a Cascading Stylesheet (CSS). This, thanks to the new wave of browser support for the World WIde Web Consortium (W3C) (Even Microsoft Internet Explorer - No Joke!!). In the past, designers and developers have been restricted to using a limited number of fonts in order to depend on a certain result. If the user doesn’t have a font that you use in your design, it will substitute a font in it’s place and usually create undesirable results. There have been a couple of work-arounds for this issue such as Scalable Inman Flash Replacement (sIFR), Cufón. The problem is, these methods are a bit slower of a load. Read More