We're honored to have been selected to design a new website for Double A Audio's new album release: 'Double A Buffet'. As the name implies Double A Buffet contains a wide variety of songs and, as such, the website required flexibility for visitors to purchase one song, or an entire album. In addition, Double A Audio wanted to allow visitors to sample each of the songs as a way of offering a preview of musical genre before making a decision to purchase. Read More

I read a pretty good book by Seth Godin over the weekend called “Meatball Sundae”. Godin writes of the irresistible new marketing strategies and tools such as blogs, YouTube, MySpace, Google AdWords, Facebook, Twitter, etc. and how companies have an opportunity to adapt, provided they put forth the effort and commitment. In the first chapter, he describes the Old Marketing strategy that worked for everyone - interrupt everyone’s life with ads and messages on billboards, ads, direct mail and T.V. Commercials. Average products for average people. The more money you throw into big advertising the more products you will sell to those you interrupted. Read More