Studio RTP is working with Quarter Note Music and Instruction in Apex, North Carolina to design their new company logo. Over the years, we have had the opportunity to develop many logos that can be printed at any size while still offering an effective and distinctive brand recognition for a variety of companies in a variety of industries.

Though logos are small and appear to be simple, often they can be one of the most time consuming projects for any designer. A good designer will recognize that a logo takes creativity, will be used to represent a company for many years to come, and, most importantly, must meet the needs of the client.

The three comps shown here are the initial phase of our brand development for Quarter Note Music and Instruction. As we continued to refine our designs, working with the client, we combined elements and continued to work on spacing and arrangement of the features within the design. Once we agreed on a final design, we created some color studies by applying colors to elements within the composition. After comparing each of the studies, we were in agreement that the final design should use color modestly in the design to bring some life and extra attention to the instrument being played by the character in the logo. To the left is the final approved design for Quarter Note Music & instruction. We look forward to helping the folks at Quarter Note Music & Instruction in their future strategic marketing efforts as they launch their new business in Apex, North Carolina!

So, what do you think? Comments, suggestions, feedback? Please leave a response below!