I read a pretty good book by Seth Godin over the weekend called “Meatball Sundae”. Godin writes of the irresistible new marketing strategies and tools such as blogs, YouTube, MySpace, Google AdWords, Facebook, Twitter, etc. and how companies have an opportunity to adapt, provided they put forth the effort and commitment. In the first chapter, he describes the Old Marketing strategy that worked for everyone - interrupt everyone’s life with ads and messages on billboards, ads, direct mail and T.V. Commercials. Average products for average people. The more money you throw into big advertising the more products you will sell to those you interrupted. Read More

Sweetness. How many of us have pounded our heads against the wall every single time we’ve had to embed flash into a document trying to make it standards compliant? The guys at :Done21 are heroes! They have created: Validifier: that turns flash embed code into valid XHTML on the fly. Simply plug in the crappy code that many software companies throw at you and hit “Validify it” and Blammo - Standards Compliant XHTML embed code that works in all browsers. Not gonna lie, it’s pretty sick. Read More

Rodney’s Custom Cut Sign Company is hosting the 2009 Invitational Panel Jam on May 15th & 16th, 2009 at their warehouse in Holly Springs (directions). For more information, visit their website for a downloadable program guide at: rodneysign.com. There will be an opportunity to get in on a $10 raffle to win one of the Panel Jam Art Panels and all proceeds from the raffle will go to the Holly Springs Chamber of Commerce. Read More

Welcome to the new Studio RTP Blog. I will start using this blog as a way to share knowledge, resources, valuable links, book reviews, talk about Studio RTP “goings-ons” and probably even sports (like the Penguins or Steelers) or a rant or two (like PENGUINS - FIX YOUR POWERPLAY AND COVER OVECHKIN)! I will be committed to posting to this as often as possible to keep the information fresh and the content interesting and valuable. If you have any questions, comments, information to share or rants of your own - please post it here and I will get it published. Thanks to everyone who has supported and continues to support Studio RTP! Read More